After nearly five years, Bollywood superstar Aamir Khan is gearing up for the grand release of his much-awaited film ‘Laal Singh Chaddha’. According to the latest reports, the superstar is planning to unveil the trailer of his film on May 29 coinciding with the IPL finale. The film is scheduled to release on August 11.
Aamir Khan has confirmed this through a video on his social media platform.
The actor is known for his lavish promotional strategies ahead of his film’s release. Reports suggest that the actor and his crew are planning to capitalize on the excitement of the IPL, which is likely to go ahead with the film.
“When it comes to Aamir Khan, it has to be grand and never heard before. The trailer of ‘Lal Singh Chaddha’ will be launched on May 29, the day of the finale of IPL. Cashing in on the excitement of the IPL, the makers of the Aamir Khan starrer have deliberately decided to launch the trailer of their film, which comes as a great surprise to the fans of cinema and cricket.
Aamir Khan is known for marketing his films in the most unconventional way. Over the years, the actor has devised strategies based on his characters, themes and other unique aspects of his film.
“This is the first time in the history of the world of marketing and advertising that spectators are going to launch a promotional asset during such a large live cricket event. The trailer will be live streamed on television on Star Sports during the second strategic timing of the finale match on 29th May, setting a new benchmark in the world of advertising and marketing. This is the first time a film is going to have a grand trailer launch on the world television platform and the sports world,” the source told IANS.
‘Lal Singh Chaddha’ directed by Advait Chandan is the official remake of 1994 Hollywood blockbuster ‘Forrest Gump’. While Kareena Kapoor Khan is playing the female lead, Telugu actor Naga Chaitanya is making her Bollywood debut with this project.
