New Delhi, Feb 12, KDC: The Department of Horticulture Planning and Marketing, Jammu and Kashmir, on Thursday organized a one-day Buyer–Seller Meet at Hotel Samrat, New Delhi, aimed at strengthening market linkages for horticulture and allied produce of the Union Territory.
Around 80 progressive farmers, growers, and traders from all 20 districts of Jammu and Kashmir participated in the event. Leading traders from Azadpur Mandi, Khari Baoli, Naya Bazar, and neighbouring states including Uttar Pradesh, Haryana, and Hyderabad interacted with the visiting stakeholders. The meet facilitated new trade linkages and opened fresh business opportunities for horticulture producers of J&K.
Director Horticulture Planning and Marketing, J&K, Ghulam Jeelani Zargar, welcomed the participants and presented the quality advantages and export potential of the region’s agricultural and horticultural produce. Senior officials from APEDA, DMI, NHB, FICCI, and CA store operators also addressed the gathering, focusing on market expansion, export promotion, and strengthening the horticulture value chain.
Participants from farming, trading, and government sectors appreciated the initiative and urged the department to organize more such Buyer–Seller Meets to improve market access and enhance income opportunities for farmers and entrepreneurs in Jammu and Kashmir.
