Srinagar, Sept 9: Shark Tank India judge and Shaadi.com founder Anupam Mittal has said he dislikes Kashmir being called “India’s Switzerland,” calling the Valley far more raw, rustic and ravishing than the European destination.
Mittal, who recently visited Kashmir with his family, shared glimpses of his trip on Instagram along with a heartfelt note. “Luxury trip to Switzerland – 10 lacs. Similar trip to Kashmir – 2 lacs. Infinite beauty in your own country – priceless. Everyone calls Kashmir ‘India’s Switzerland.’ I take offence. Switzerland is pretty, but at times, sterile. Kashmir is raw, rustic, ravishing. For decades, fear hid its beauty. But the last few years changed everything,” he wrote.
His post quickly drew reactions from followers, many agreeing with his views. “Kashmir truly is one of the most beautiful places,” one user commented, while another observed, “Most rich people would still prefer a trip abroad.”
Mittal, known for his candid takes and charisma on Shark Tank India, has become a familiar face alongside Aman Gupta, Namita Thapar, Vineeta Singh, and Peyush Bansal, building a loyal fan base beyond the business boardroom.
