Jammu and Kashmir has been the centre of attraction for filmmakers over the last couple of years. The erstwhile state has been emerging as a preferred shooting location for the film industry and more than 150 films and web series have been shot in the UT in less than 2 years.
After recording a sharp upturn in the number of tourists and air traffic in 2022, the UT is being promoted at all global fora to further explore the tourism potential of Jammu and Kashmir.
Owing to the efforts of the Department of Tourism and other stakeholders over the past two years, Jammu and Kashmir is now opening up for meetings, incentives, conferences, exhibitions and tourism (MICE).
According to the official figures, a record 1.88 million tourists visited Kashmir last year. The Jammu and Kashmir administration is also focused on exploring the full potential of pilgrim tourism by developing various religious tourism circuits in the Centrally-Administered Territories. The facilities and infrastructure are being strengthened to keep in view the increasing number of devotees. (ANI)
